“Virat khelein ya Smriti, jeeta toh India hi na” ...
All wins thrill but there are wins that shift narratives. Today is a such a day !!
Star Sports’ ad campaign “Jersey Wahi Toh Jazba Wahi” brought millions of Indians together as the 'Women in Blue' played the Final Match of the ICC Women’s Cricket World Cup, 2025. This promotional film marks a cultural shift primarily inviting men, as well as women viewers, to transcend gender norms and raise women’s cricket viewership on equal footing with men’s cricket through the emotional resonance of the blue jersey.